Selling Your Home In Winter Couple

11.30.21 | Peterborough

Selling Your Home In Winter With A Local Peterborough Agent

Traditionally speaking, the winter real estate market in Peterborough (and essentially all other markets, for that matter) aren’t quite as active as other times of the year. Most real estate transactions tend to occur during the spring and fall, though selling your home in winter isn’t necessarily a bad idea either.

If you’ve been thinking about listing your home for sale recently and aren’t sure whether now’s a good time or not, let us assure you there are many great reasons why winter is a great time to sell.

That said, however, listing a home for sale in Peterborough’s long, cold winters does come with its challenges too — but we always prefer to look for the silver linings in any challenge.

So, here are a few reasons why you should consider selling your home in winter using a local Peterborough real estate agent.

1. We Know The Local Market

If you’re planning on selling your home in winter and your property is based in Peterborough, then to most it would naturally make sense to use a local agent — however, not everyone shares that same idea.

Some individuals might have relationships with out-of-town agents, or perhaps they are moving to or from another area and want to use an agent in their new (or old) location.

However, any real estate agent who’s ever sold a home can tell you that having local market knowledge is an invaluable asset to any transaction, and using an agent that isn’t familiar with all the idiosyncrasies of a particular market starts at a disadvantage.

When a real estate agent is local to a particular area, it means they’ve cultivated a deep understanding of how the local market moves and reacts to certain things. It also means that the agent already has a deep understanding of the local homes, current and historical sales data, and has genuine personal connections to members of the community.

All of these things contribute to how an agent prepares a home for sale, markets it to local buyer audiences, prices the home fairly and competitively, and proceeds with negotiations with local buyers. And in the winter, when there’s traditionally less activity in the market, it can be very costly for sellers to get any of these particular details wrong the first time around.


As local Peterborough real estate agents, we know that our market requires a particular approach to selling that differs from other communities even just minutes away. Find out what our Peterborough-specific home selling process is like through these helpful links:


2. Peterborough Agents Know Peterborough Buyers

Similarly, a local real estate agent who helps both sellers (like yourself) and buyers (the people you want to meet) will be able to act as a natural match-maker when it comes to selling your home in winter.

While desirable communities like Peterborough are attractive to a wide range of buyers from different places during busier months, finding the right buyer profile during the less active winter market can be much more difficult.

That’s why your best bet when selling your home in winter is to leverage the pre-established network of buyers that a local Peterborough real estate agent will already have in their back pocket.

Not only should a local Peterborough agent already have personal connections with eager buyers looking for new homes during the winter, but they’ll also know exactly how to position your listing to cater to specific local buyer demographics.

Local agents should know exactly what local buyers are looking for in a new home, so when it comes to selling your home in winter, a local Peterborough agent can use that knowledge to your advantage and prepare your home to suit buyers’ particular needs and wants. Through steps like staging, marketing, pricing, and home showings, your local Peterborough agent will hit the mark each time because of their local buyer insight.

If you’re planning on being home for the holidays in Peterborough this year, lean on our list of Fun Holiday Activities In Peterborough This Year to help inspire your next adventure.

3. Buyer Intent Is Much Higher

As we’ve already noted, Peterborough’s winter real estate market tends to be a lot less active than other seasons. The often harsh winter weather drives people indoors and makes it less appealing for buyers to visit homes and for sellers to host home showings or open houses.

With that in mind, however, those buyers who are actively looking for a new home during the winter generally have much more intent to find something rather than a casual prospective buyer during the warmer months.

That means anyone who’s making the effort to seek out a listing and visit it in person — despite the slush, snow, and dark, dreary evenings — is most probably a lot more likely to submit a concrete offer for your home. So although your listing might not attract quite as many buyers this time of year, anyone who does come to see your home is probably going to be more motivated to close a deal.

Getting your home winter-ready is a must-do no matter if you plan on selling it or staying in it. Use our 5 Tips To Prepare Your Home For Winter here to help you ensure your home is ready to take on the elements this winter.

4. Fewer Listings = Less Competition

Another advantage to selling your home in winter when the market is quieter is that there are usually far fewer listings on the market too. Because of the reasons stated above, buyers are less inclined to visit listings in person during the winter months, which typically results in sellers waiting to list their homes for sale during more active times of the year.

As a result, sellers who list their homes during the winter season when there are fewer total listings on the market obviously find their home deals with a fraction of the competition between other homes for sale.

This also means that your home should attract more interest as there are fewer competing listings for buyers to compare your home with. Visibility on winter listings tends to be much higher for the simple fact that the numbers of active inventory are lower, which means your home stands a better chance of standing out amongst the crowd.


Need a few more reasons why you should use a local Peterborough agent to help you sell your home this winter? Here are five, plus some genuine reviews from selling clients we’ve helped in the past.